Partnerships have the power to drive revenue with incurring upfront costs like sales & martketing expenditures
of B2B companies with a referral program experience growth.
Yet, only 30% of B2B companies have a formal referral program in place.
of B2B executives prefer to work with vendors who have been recommended by someone they know.
Referrals are 36x more valuable than a cold call and 4x more valuable than a web lead.
of B2Bs with referral programs believe their sales efforts are “highly effective,” compared to just 35% of companies without referral programs.
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